Golf Plus - Experience The Golf Plus Difference
With Golf Plus, we wanted to showcase what was different for the consumer when they shopped there. We also wanted to make a campaign that included a spot for each of their specific areas of business. With both of these goals in mind, we came up with the campaign "Experience the Golf Plus Difference" that included three spots focusing on golf, baseball/softball, and team apparel. Each spot had the same underlying feel to help with consistent branding, but each spot also went into specific detail of each area of business.