The Challenge
Both Koberstein Contracting, Inc. and Koberstein Rental and Sales, Inc. approached us with wanting to increase brand awareness. Their goal was to showcase the kind of work they do, what makes them who they are, and how they can serve their clients.
Both Koberstein Contracting, Inc. and Koberstein Rental and Sales, Inc. approached us with wanting to increase brand awareness. Their goal was to showcase the kind of work they do, what makes them who they are, and how they can serve their clients.
The Campaign
For this campaign, we decide to have two campaigns that were similar but specific to each brand. For both brands, we created a 12 month video plan that includes 1-2 Captivated Content produced videos a month. The goal with a month to month plan is flexibility and the ability to pivot if we need to change up their video marketing strategy.
Koberstein Contracting:
We initially decided on an on-going video marketing campaign to help Koberstein Contracting better communicate and engage with their potential customers and potential new employees. As we started to work on the different videos we wished to produce, we found that they also needed a website that would be able to grow with their content marketing efforts. The first phase of our marketing campaign was to film a branding video for Koberstein Contracting and produce a new modern website re-design that engages potential customers and employees.
Koberstein Rental & Sales:
For Koberstein Rental and Sales, we created an initial branding video for their sales team to send to prospective customers, post on their website, and share on social media platforms such as LinkedIn and Facebook. This video puts an emphasis on Koberstein's diverse lineup of equipment, their relationship-focused customer service, and their service department's ability to help keep equipment up and running.
KOBERSTEIN
Combining Video and Web to Increase Brand Awareness
