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Web Design

The Challenge

Nix Companies is commonly confused with Nix Industrial across social media, news articles, and other mentioning channels. It was important to the company that a clear line be developed between the two, so Nix Industrial’s go-to-market is not misunderstood. Nix Companies is the parent company of the legacy custom manufacturing and industrial repair business, Nix Industrial. Nix Companies wanted to represent the legacy brand, while growing as a family holding company focused on service-oriented businesses, real estate, and other supporting services.

Both Koberstein Contracting, Inc. and Koberstein Rental and Sales, Inc. approached us with wanting to increase brand awareness.  Their goal was to showcase the kind of work they do, what makes them who they are, and how they can serve their clients.

The Campaign

To develop a clear relationship between the two companies, Nix Companies needed its own distinct look that highlighted its connection to the NIX brand and its purpose. We designed the website in black and white with touches of Nix blue to create a clear visual distinction from the legacy operation. We referenced Nix Industrial several times on the homepage to assist any customers who landed on this site but were searching for Nix Industrial's services. The main goal of this website was to establish Nix Companies' unique identity, recognize its family of businesses, and showcase its services, all while building a connection to the legacy company and emphasizing the experience gained from the business.

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