Nix was wanting to take their branding and marketing up a notch by incorporating video into their overall web, recruitment, and marketing strategies. Not only did they want to create new marketing videos, but also use video as a recruitment tool to land top talent.
To help Nix make a big impact on their video marketing, we worked on producing many videos on a consistent basis. We have the long term branding videos plus quick turnaround video series. We have produced multiple recruitment videos to help them recruit top talent within the area as well as a series of employee spotlight videos that showcase one employee each month. The employee spotlight videos have doubled as a culture branding piece and a recruitment piece.
Most recently, we launched the Forging Ahead video. To make the most impact when launching the campaign, we created a customized web page for the video and description to live on our website, embedded the video on the home page, and I created a few different video thumbnails for our sales team to utilize when sending the video through email. I created multiple ones for different target audiences including those in need of coatings work, fabrication work, or overall metal solutions. We also had a backdoor introduction of a new slogan in this video. I came up with the slogan One Company Many Solutions as an answer to the general public not realizing how many capabilities that Nix has and that each division is part of one company.
Our most recent work with Nix included a website redesign that fully incorporates new brand imagery and the use consistent video. We focused on the user experience to make sure the new website was easier for customers to navigate while also creating a site that helps Nix continue to use content to grow their authority.
Consistent Integrated Video Marketing
Employee Spotlight & Other
Nix was wanting to take their branding and marketing up a notch by incorporating video into their overall web and marketing strategies. Not only did they want to create new marketing videos, but also use video as a recruitment tool to land top talent.