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  • Casey Voelker

Increase Your SEO with Video


Digital marketing is important. You know that. I know that. But did you know that having video as part of your digital marketing could increase your SEO and so much more?

Video has become very important in Google's SEO reward system. Google owns the second largest search engine, YouTube, which, in case you haven't heard, is all about VIDEO. But now, videos on Facebook and other social media platforms are also beginning to affect SEO. Here are a few stats that you should consider for your digital marketing according to clickz.com:

  • Videos increase people’s understanding of your product or service by 74 percent.

  • More than 6 billion hours of video are watched each month on YouTube – that’s almost an hour for every person on Earth.

  • More than 1 billion unique users visit YouTube each month.

  • Seventy-five percent of executives watch work-related videos on business websites at least once a week.

  • Website visitors are 64 percent more likely to buy a product on an online retail site after watching a video.

Google takes all this into account in SEO. Google checks the usability and benefit of a website to the user. With video, Google realizes what the stats are saying and knows that you are helping your customers and users. So maybe it's time you start using video on your website?


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