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  • Casey Voelker

How Industrial Companies can Use Video in their Marketing




Industrial companies can use video in their marketing for a variety of reasons. Video is a powerful medium that can help to convey complex information in a clear and engaging way. It can also be used to showcase products and services, demonstrate how they work, and highlight their benefits. Additionally, video can be used to build trust and credibility with potential customers by providing a behind-the-scenes look at a company's operations and values. Video can also be used to reach a wider audience through social media and other digital channels.


What type of Industrial Companies can Use Video?

Virtually any type of industrial company can use video in their marketing and recruiting efforts, but to be more specific, companies in manufacturing, construction, engineering, energy, transportation and logistics, and agriculture can all use video to their advantage. Companies that manufacture products can use video to showcase their products, demonstrate how they work, and highlight their benefits. Construction companies can use video to showcase their projects, show the process of building and demonstrate the quality of their work. Engineering companies can use video to explain complex technologies, processes, and products in an easy-to-understand way. Energy companies can use video to showcase their operations and explain the benefits of their products and services. Transportation and logistics companies can use video to showcase their fleet and facilities, as well as explain their logistics solutions. Agriculture companies can use video to showcase their operations, explain their products and services, and demonstrate the benefits of their products.

Some examples of how industrial companies can use video include:

  1. Product videos: Create videos that demonstrate how a product works, highlight its features and benefits, and show it in action.

  2. Customer testimonials: Collect video testimonials from satisfied customers to build trust and credibility with potential buyers.

  3. Animated explainer videos: Use animation to explain complex processes, technologies, or products in an easy-to-understand way.

  4. Company culture and behind the scenes: Showcase the company culture, the employees and the everyday life of the company to build a strong connection with customers and prospects.

  5. Safety and training videos: Create videos to train employees on safety procedures or to inform customers about safe usage of products.

  6. Virtual tours: Create virtual tours of factories, warehouses, or other industrial sites to give customers a sense of the scale and capabilities of the company's operations.

  7. Live streaming: Use live streaming to give customers a look at trade shows, product launches, or other events.


Company Culture Example:


Product Video Example:





Once you have created an industrial video, you might be asking "now what?" Creating a video is half the battle. Before you even hit record, you should be thinking about ways you can engage and convert leads. But if you have already created your video or videos and need a little direction on how to best use your video, here are some quick use cases:

  • Share it on your website: Add the video to your website's homepage or product pages to give visitors a clear and engaging introduction to your company and products.

  • Share it on social media: Use social media platforms like Facebook, Instagram, LinkedIn, and YouTube to share your video and reach a wider audience.

  • Incorporate it into email campaigns: Include a link to the video in your email campaigns to increase engagement and drive traffic to your website.

  • Optimize it for search engines: Optimize the video's title, description, and tags for search engines to make it more likely to appear in search results for relevant keywords.

  • Use video hosting platforms: Host your video on platforms such as Vimeo or Wistia and include calls-to-action or lead capture forms on the video page to convert viewers into leads.

  • Embed it in blog post: Create a blog post and embed the video in it. This will increase the time spent on the website and the chances of lead generation.

  • Use it in sales presentations: Use the video in sales presentations to give potential customers a clear and engaging introduction to your company and products.

  • Use it in trade shows or events: Use the video at trade shows or events to give visitors a clear and engaging introduction to your company and products.


Whether your company works in manufacturing, or engineering, or another business that serves the industrial sector, video can help you nurture leads through the buyer's journey or create a recruitment funnel of top talent that wants to work with your company. Use your culture combined with your expertise to create conversations around your products and services. Video can help.



To get started on your next industrial video project, contact us today.











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