Each year, Traylor Bros., Inc. gathers their management team for a meeting. They will also give the team a tour of one of their notable projects. In 2020, they decided to make this meeting virtual, but wanted to still give their team a glimpse at one of their current bridge construction projects, the Sam Houston Tollway Ship Channel Bridge project.
The Campaign & Creative
Our team helped coordinate and produce a video that Traylor Bros., Inc. could utilize virtually in their 2020 meeting. With travel being difficult, we worked with the talented team at New Story Media, a marketing agency based in Houston, who was able to film on our behalf. (P.S. if you need videos in the Houston area, they are your go-to team!)
Working closely with Traylor Bros., Inc. we were able to set up a day to capture footage and interview different team members to have various perspectives about the bridge project. Our editors then compiled a short story to explain the project while also keeping viewers entertained. To close out the piece, we developed a logo animation utilizing Traylor's current branding icons. View the video below.
Traylor Bros., Inc.
Virtual Management Meeting Video
Nix was wanting to take their branding and marketing up a notch by incorporating video into their overall web and marketing strategies. Not only did they want to create new marketing videos, but also use video as a recruitment tool to land top talent.